Case Study

Chartboost Interviews: David Yi, Storm8 User Acquisition Manager

Chartboost Interviews: David Yi, Storm8 User Acquisition Manager

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Chartboost Interviews: David Yi, Storm8 User Acquisition Manager Storm8 is a leading mobile game network based in Redwood City, California. With over 45 games launched across multiple genres and more than 1 billion downloads worldwide, you’ve likely played one or two. There are many elements that go into making a successful game – let alone a variety of games that have staying power. We interviewed Storm8’s David Yi, from the team behind their user acquisition strategy, to learn how he thinks about UA and tips for game devs just getting started.olume and eCPM growth. Customer Story: Storm8Crafting the user acquisition strategy for games Chartboost: What’s your greatest challenge as a user acquisition manager at a mobile game company with a large and diverse portfolio? David Yi, Storm8 user

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