Case Study

Changing Consumer Behavior with Mobile Marketing

Changing Consumer Behavior with Mobile Marketing

Pages 2 Pages

Swipe up and go. TM When Mastercard first started exploring ways to bring digital payments to cash-dominated industries, unattended retail was and continues to be an obvious target. Over 85% of unattended retail purchases were still made with cash and coins. There is a simple reason for the continued cash dependence: Adding a card reader and telemetry device to machines requires a major capital investment from operators. “We saw benefits in PayRange’s ability to bring mobile technology to market with a lowered cost of investment in machine hardware and while helping to reduce friction in the payment process, help us further our goals in increasing digital transactions, ” explains Qwynn Dolmo, Vice President for Business Development for the Commerce Platform at Mastercard. Mas

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