Case Study
Chalkers Crossing engaged Allegravita to create a new a brand identity for the winery’s second label.
Chalkers Crossing engaged Allegravita to create a new a brand identity for the winery’s second label.
CASE STUDY: ALLEGRAVITA LLC | 32 W 39 ST 4TH FLOOR | NEW YORK, NY 10018, USA | +1 347 850 7101 ????????????? | ?????????55?3?01-A509 | BEIJING, HAIDIAN, 100080, CHINA | +86 10 6253 0450 Chalkers Crossing is a highly-awarded producer of fine Australian wines. The vineyards and winery produces wines from two distinctive, cool climate regions in Southern New South Wales, the Hilltops region and the Tumbarumba region. Chalkers Crossing engaged Allegravita to create a new a brand identity for the winery’s second label. Their brief was for a label name and brand identity that can be used for different varieties (both red and a white), as well as across a variety of world markets, with special applicability to the booming China market. 9 3 2 94 3 2 0 0 2 26 2 The grapes for the 2007 Hi