#CentroInAction: Telling Your Digital Story It was once said, “If you don’t tell your story, someone else will. ” That was surely the situation in our most recent case study. Our client, one of the world’s largest public relations firms, was working on behalf of an energy company, who desired to spread a positive message about an upcoming energy initiative. Already the topic of debate, the initiative was in need of a constructive voice. The PR firm knew what had to be done, but needed some from us help along the way. The goal of the campaign was to drive positive perception of the initiative by getting the target audience to sign up for an email list, for a CPA under $15. It was here that the PR firm ran into some trouble. It needed help accessing the desired audience across multiple websi

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