Case Study
Cementing the Value of Marketing in the Eyes of Healthcare Executives
Cementing the Value of Marketing in the Eyes of Healthcare Executives Through improved eiciency and trackable patient ROI. CODY REGIONAL HEALTH Ashley Trudo Marketing Director, Cody Regional Health “Until we started working with you, we really struggled to track and measure our results in ways our senior leadership could appreciate.”The Challenge “This relationship has helped us save time and make more money— you’re the reason we can compete with larger health systems.” Ashley Trudo, Marketing Director, Cody Regional Health Competing for results with large health systems despite fewer sta and a smaller budget. ith more than seven facilities oering multiple services, Cody Regional Health is the definition of a non-typical, rural-access healthcare system. Yet despite its i