Case Study
Helping a New Criminal Defense Firm Bring in Higher-Value Cases
Lisa Kelley “Paul had tried other marketing companies, but he’d always gotten burned.” Client Relations Manager Law Oice of Paul C. Galanides, P .C. Helping a New Criminal Defense Firm Bring in Higher-Value Cases Using an improved digital presence LAW OFFICE OF PAUL C. GALANIDES, P.C.The Challenge Convincing a new law oice to invest in marketing aer getting burned isa Kelley has been working with attorneys for nearly a decade, so she has a pretty good sense of what works and what doesn’t in the legal industry. And when she finds something that works?—well, she sticks with it. Which is why when attorney Paul C. Galanides asked Lisa to join his nascent criminal defense firm (the Law Oice of Paul C. Galanides, P .C.), she shared a single, uncompromising stipulation: “I’ll work fo