THE CLIENT THE TOOL THE AGENCY More than 5 millions guests sail each year with Celebrity Cruises. An international leader in the cruise industry since its founding in 1988, Celebrity strives to provide its guests with the best vacation experiences possible and make positive impacts in the lives of both guests and its employees. Multiplica relies heavily on user exploration, rigorous testing and data-led strategies to achieve conversion rate optimization for clients. Since 2001, Multiplica’s global team of “digital artisans” have generated meaningful results for travel and entertainment brands like Royal Caribbean Cruises, Apple Vacations, Celebrity Cruises, HBO, and Azamara Club Cruises. 3Chapters 1. 2. Personalization and the Travel Industry The Power of AI- Enabled Perso

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