The Up-Sell: A Lot Can Happen After Users Book but Before They Travel! Post-booking purchases are a major profit center for cruise lines and other travel companies. Some passengers book their trips as much as 18 months in advance of departure, which leaves ample time before the trip to offer them additional services, products, or experiences. To maximize this revenue, it’s important for travel brands to optimize their platforms for post-booking add-ons and up-sells. Having a user-friendly mobile experience is critical for any cruise line or travel brand trying to stay competitive. While most data shows that desktop is still the preferred device for initial booking, mobile engagement for planning and customizing trips is on the rise. If users aren't satisfied with the functiona

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