CASE STUDY ABOUT ROYAL CARIBBEAN CRUISES L TD. (RCCL) Royal Caribbean Cruises Ltd. (RCCL) is a global cruise vacation company that operates Royal Caribbean International, Celebrity Cruises, Pullmantur, Azamara Cruises and CDF Croisières de France. The company has a combined total of 35 ships in service and seven under construction. It also offers unique land-tour vacations in Alaska, Asia, Australia, Canada, Europe, Latin and South America a

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