Cebu Pacific dramatically improved its cybersecurity culture by adopting KnowBe4's platform, reducing its Phish-prone Percentage from 81% to 6%. Starting in 2017 with no cybersecurity team, the airline now trains over 6,000 employees across three divisions with annual assessments, quarterly phishing tests, and targeted remediation. Employee engagement soared, with training completion rates near 97%. The Phish Alert Button empowered users to report threats, enhancing incident response. KnowBe4's customizable content and reporting tools helped shift the organizational mindset, with leadership now actively promoting cybersecurity awareness across all levels.

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