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6 POPULAR CDP MYTHS THAT FINANCIAL MARKETERS MUST KNOW Case Study

6 POPULAR CDP MYTHS THAT FINANCIAL MARKETERS MUST KNOW Case Study

Lemnisk
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CDP is defined as packaged software that creates a persistent, unified customer database that is accessible to other systems. It gives a comprehensive view of a customer by capturing and storing information (behavioral, demographic, and transactional) from multiple systems. As the CDP gains more prominence in the future, it’s time that we demystify popular myths about the Customer Data Platform for Financial Services marketers.

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