Case Study

Bags ETC. saw an 850% increase in their mobile revenue from email by going responsive

Bags ETC. saw an 850% increase in their mobile revenue from email by going responsive

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Who? Bags ETC. offer the latest innovations and trends as well as outstanding value on bags, luggage and accessories. They have 72 stores including concessions in House of Fraser department stores across the country. The Challenge Looking at the Adestra Email Client Reporting for Bags ETC. clearly showed that a large percentage of their emails were being opened on a mobile device. This was a cause of concern, however, as their existing tem

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