CASE STUDY Cater to You (page 1) Project: Brand identity, tagline and educational collateral design A company with a social mission to provide healthful, locally-sourced and delicious food to private school students in New York City receives a new visual identity system, tagline, and promotional & highly-successful educational materials. Background Cater to You is a unique NYC-based catering company specializing in providing private schools with quality, delicious meals sourced from sustainable and local resources. They are committed to using the freshest, healthiest products available, such as hormone and antibiotic free meats and dairy, and seasonal produce, dairy, cider and eggs purchased from a local NY/NJ/CT metro-area farms. Challenge Cater to You was growing, and

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