Case Study
CAT Recruitment Campaign Delivers Truck Loads of Verifiable On-Target Views
SUCCESS STORY > CATERPILLAR + TRUE MEDIA + TUBEMOGUL TUBEMOGUL.COM 510.653.0684 | ©2013 TubeMogul CAT ® Recruitment Campaign Delivers T ruck Loads of Verifiable On-Target Views To ensure Caterpillar’s passionate “Built For It” recruitment ads reached their target audience, TubeMogul and True Media utilized Nielsen OCR - an audience verification tool