Case Study
Cast in the right mold
HABA Family of Companies Bad Rodach, Germany Cast in the right mold Dematic automates returns and shipping logistics at toy manufacturer HABA Family of Companies INITIAL SITUATION The HABA family of companies is recognized as the leading toy manufacturer in Germany. The Franconian company has been selling wooden toys for more than 80 years. Besides building blocks and ball runs from sustainable forestry, today’s range of products also includes various dolls, board and card games, books, facilities for educational concepts and clothing. In addition to supplying selected specialist retailers and educational institutions, the company offers a large proportion of its products online B2C under the brands HABA, JAKO-O, FIT-Z, Qiéro! and Wehrfritz. At least 700 shipments leave the dist