Page 1 of 2 Chrysler Group, LLC About Chrysler • www.chrysler.com • Detroit, MI • Sold over 2.2 million cars in 2012 Goals • Contact over 1,600,000 new and existing customers multiple times via multiple channels • Move customers exiting leases into a purchase • Generate repeat purchases for in market owners • Integrate and welcome new vehicle owners to foster a brand relationship with the new owners Approach • BBDO Detroit retained Boingnet to develop, host and integrate personalized URL microsites of up to 12 pages with over 40 variable elements across 3 brands. • Boingnet generated pURL addresses and personal QR Codes delivered to new/existing customers in print and email, driving customers to the microsites. • Boingnet developed “Interactive

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