Case Study

American Dairy Queen Corporation

American Dairy Queen Corporation

Pages 2 Pages

Page 1 of 2 American Dairy Queen Corporation About Dairy Queen • www.dairyqueen.com • Minneapolis, MN • Over 6,000 independently owned and operated franchise locations Goals • Build local customer email list for participating franchise operations • Celebrate the 25 th anniversary of The Blizzard ® line of ice cream treats Approach • Boingnet partner DMC out of Tampa, FL (www.YourDMC.com ) purchased andsegmented

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