Confidential, Proprietary Confidential, Proprietary Confidential, Proprietary CASE STUDY Top-Tier National Auto Group Luxury Dealer 1Confidential, Proprietary 2 Nine service offers were tested over 11 Months Top-Tier National Auto Group Luxury Brand – Single Location Situation • $50 off "A" Vehicle Service • 15% Off Any Service • $99.95 Alignment • BATTERIES $20 OFF • BUY A SET OF 2 OR 4 TIRES Get 15% Off Alignment • $100 OFF 4 NEW TIRES Or $50 Off 2 New Tires • Save Up to $50 When You Spend $500 • Match My Service Offer! • $20 OFF Manufacturer Scheduled MaintenanceConfidential, Proprietary 3 Nine Service Offers – Redemption Details Coupon Number Downloaded Number of Sales % mix by Rev Percent redemption Offer 1 61 37 26% 60.66% $50 off "A" Vehicle Service 2 125 78 55% 62.40% 15% O

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