Insight Case Study – The Damned United Connections Product: This is not just a film about football. It’s also a film with great 70’s nostalgia, a formidable central character in a challenging situation. Our Product: Our trusted football editorial team knew the people involved first-hand, and had reported on it Our Readers: As intelligent football fanatics they would remember and aspire to the Cloughie era of football. They also engage in fantasy football and commentary Promote The Damned United to the broadest possible audience, utilising Clough’s character as the central pull, and make its opening weekend a success. Key measures of success: • Cinema takings on the first Weekend • Positive awareness across th

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