Insight Case Study – Nintendo ‘Me and My Nintendo’ In order to get Telegraph readers gaming, Nintendo products would be presented as educational, fun and a healthy challenge. The Telegraph would need to enforce this communication by creating an environment of trust which would be provided by staffed journalists.] The Telegraph would also need to approach a 360 approach by offering a sales function with Telegraph branded sales support. • Achieve the social norming of games/gaming through a trusted and authoritative source • .Concentrate on explaining the benefits of key strategic games and DSi consoles to an older audience. • Link activity with retails offers. The Brief For more information on creative solutions with The Telegraph visit http://advertising.telegraph.co.uk/ or

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