Case Study
Case Study: Last Stand, a New Farming Film, Drives Existing Prospect Engagement, New Lead Generation & Revenue Growth
Case Study: Last Stand, a New Farming Film, Drives Existing Prospect Engagement, New Lead Generation & Revenue Growth
Agricen develops and delivers innovative solutions that promote agricultural sustainability and improve plant health and performance. Agricen’s primary target audience is farmers. During the 2020 farming season, Agricen hired a film crew to document the real-life experiences of growers from four farm operations in the United States. The result is their latest film, Last Stand, a movie that follows some of America’s top farmers as they strive to produce the highest yield possible in a season full of challenges. This movie shows the joys and challenges of being a farmer and the determination and resilience that make them successful.