Presentation Prepared for Michael Hernandez VP, Marketing Case Study: Ivy of Wheaton Client receives 182 coupon redemptions within 60 days of advertising and a 24% increase in average purchase size! Situation: Ivy of Wheaton, a steakhouse out of Illinois, wanted to drive customer traffic and build brand awareness, so they looked to Money Mailer as a direct marketing solution. Strategy: To create demand, the client placed an exciting offer for a free appetizer or dessert with the purchase of 2 entrées. The back of the ad was utilized to showcase their daily specials as well as their upcoming events to give consumers a variety of reasons to visit the business. Results: Within 60 days of advertising, Ivy of Wheaton received 182 Money Mailer coupons, representing $18,928 in revenue. Wi

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