Case Study: How Ulta Beauty Quickly Leveraged Movable Ink for Personalization, Automation, and Crucial Time Savings CASE STUDY: ULTA BEAUTY Ulta Beauty’s mission is to celebrate “the meaningful role beauty plays in our lives.” From the very start, Ulta Beauty has accomplished their mission through creativity and community. Almost three decades ago, the brand changed the way people shop by bringing everything beauty together in one place. Their north star quickly became “all things beauty, all in one place.” Ulta Beauty’s marketing team has translated the company’s founding purposes into the 21st century, with an advanced online and mobile store that continues to drive more meaningful purpose while fulfilling the needs of the company’s diverse clientele. Marketers then set a

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