The Very Group is the UK’s largest integrated digital retailer and financial services provider. Combining 1,900 brands across fashion, home, electrical, toys, and beauty, The Very Group provides customers with a seamless experience driven by data and technology. As an organization that connects thousands of brands to millions of people, it’s imperative that their communications adapt to customers’ needs in a rapidly evolving world. How The Very Group Replicated a Winning Email Strategy on Mobile Channels With Movable Ink CASE STUDY: THE VERY GROUP MORE ACCESS TO DATA, MORE CONTROL OVER PRODUCTION The Very Group wanted to enhance their email and app communications to offer visually dynamic, 1:1 communications that would be relevant any time a consumer opened their app or email. How

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