Case Study: How Schibsted News Media Utilises Movable Ink to Cut Email Production Time and Scale Dynamic Personalisation across Brands CASE STUDY: SCHIBSTED NEWS Originally a small print shop started in 1839, Schibsted News Media has evolved into a pioneer of innovative media in the Nordics, engaging millions of people every day in Scandinavia. Now a publishing powerhouse, Schibsted News Media is a digital subscription leader with more than 780 million visits per month across a wide variety of brands including Norway’s Aftenposten, Bergens Tidende, Stavanger Aftenblad, E24, and numerous local Norwegian newspapers. Schibsted News Media understands the importance of crafting a forward-thinking marketing strategy, especially when innovating their email-heavy customer journeys

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