For Rakuten Viki, the case for building a niche market, empowering your consumer base, and staying true to your core beliefs is clear. The streaming platform was first created to celebrate Asian television shows and movies focused primarily on Korean, Japanese, and Chinese content. Offering several subscription tiers, Rakuten Viki welcomed all TV and movie enthusiasts through ad-supported and paid subscription options that provided access to on-air and library content, on-demand. Rakuten Viki also understood that their dedicated fan base wanted to spread the gospel of excellent content across the world and that they could reach an audience much larger than the native speakers that were integral to the streaming platform’s early growth. To fuel new acquisitions and introduce

Join for free to read