Case Study/ Check One Two Using social to raise awareness and educate a generation Key Results • The movement has been seen up to 590 million times on Twitter and Instagram alone. • Recorded over 100,000 Tweets about the movement. • A new Tweet about the movement was posted every two minutes. • Encouraged over 14,000 #feelingnuts challenges. Background Check One Two was founded in 2012 by two sets of brothers, Simon and Andrew Salter and Simon and Phil Tucker after recognising that men were needlessly dying from one of the most preventable forms of cancer. Every year, due to a mixture of embarrassment and a lack of knowledge, thousands of men die needlessly of testicular cancer — the most common form of cancer in young men. However, if caught early, the disease is treatable — w

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