The client came to Marketing Innovators (MI) for a solution that would increase engagement in their channel sales program. This meant finding a way to communicate with dealers, easily track claims, and process payouts. MI worked closely to create a best-in-class platform that supported the client’s multiple requirements. A leading automotive care & protection company wanted a way to boost their channel sales program to gain more market share, while at the same time streamline the process. The car buying process is time-consuming and can be overwhelming for consumers. The company needed a way to incentive their salespeople to keep buyers engaged in order to learn about the benefits of additional services they could add to their investment of a new car.

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