Case Study
case study: case study:
NOVEMBER 13-15, 2016 JACOB K. JAVITS CONVENTION CENTER NEW YORK CITY www.thehotelexperience.us case study: new exhibitor for 2015 MADHOUSE was inspired by Michael Aram’s signature metalwork providing entertaining solutions, blending ease with elegance. MADHOUSE pushes the boundaries of disposable and semi-permanent dinnerware. Metallic and pearlescent fi nishes, unique textures, nature inspired shapes and modern color interplays are brought to life on mediums of paper, melamine and high quality plastics. hx | company objective Our goals were short and sweet. We planned to meet with attendees and introduce our product. We also wanted to initiate conversations about their needs and how we can be of service to them. hx | our experience Our experience at the HX show was great. When que