CASE STUDY RVC Outdoor Destinations | September 2020 THE COMPANY THE CHALLENGE Founded in 2006, RVC Outdoor Destinations is the leading provider of high-quality outdoor vacation resorts in the United States. Based in Memphis, T ennessee with resorts in 9 states, they are actively redefining the camping experience with their unique Outdoor Destination concept. Their RV resorts offer travelers the best of both worlds, with affordable lodging options that offer upscale services and hotel-like amenities in beautiful, natural locations. RV and camping vacations are on the rise as Amer- ican travelers take to the road during the ongoing global pandemic. According to an American Hotel and Lodging Association (AH&LA) study, 58% of do- mestic travelers plan to opt for staycations or dr

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