beinspired@incentivated.com www.incentivated.com The solution Business need Inspiration Guide: Shortcodes | mCommerce Telecoms & Utilities: One.Tel Carphone Warehouse improves top-up calling card service via mobile The customer texts a keyword to a cross network shortcode to obtain credit. The user sends in a single text message and is billed – on their mobile network account – an amount which has been published for that particular se

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