Case Study
Jaguar XJ launched via ‘luxury’ mobile site
Title Case study: beinspired@incentivated.com www.incentivated.com 23% requested test drive 11% of site visitors requested LBS-based dealership details Jaguar XJ launched via ‘luxury’ mobile site Case study: Acquisition | Mobile internet | Shortcodes & QR codes Retail & automotive: Jaguar beinspired@incentivated.com www.incentivated.com Business need Building on the success of the 2009 mobile advertising campaign in creating quality leads