Case Study

Lastminute.com optimises transactional website for mobile

Lastminute.com optimises transactional website for mobile

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beinspired@incentivated.com www.incentivated.com The solution Business need Case study: Mobile Internet | Secure Payment Technology Travel: Lastminute.com Lastminute.com optimises transactional website for mobile Functions •? Mobile Internet •? SMS •? Secure Payment Technology response rate Lastminute.com found that 5% of all their website tra?c came from mobile. They needed a website optimised to mobile needs, avoiding frustrations

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