THE SOLUTION THE SOLUTION In March 2011, CaringBridge started using the ion platform and their online conversion rates soared. Using ion, the CaringBridge marketing team was able to create landing pages for their pay-per-click (PPC) advertising that segmented their PPC tra c into those visitors who were interested in building their own website and those who were interested in recommending the service to someone else. Not only could CaringBridge make landing pages more quickly, but now they also had the ability to test and optimize landing pages. Using ion’s A/B testing features to test dierent layouts, CaringBridge was able to quickly increase their online conversion rate. THE RESULTS THE RESULTS Since launching their rst ion platform campaign four months ago, CaringBridge has seen a 20

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