Carbonite: Delivering Integrated Sales and Marketing Analytics Carbonite is a leading provider of cloud and hybrid data protection solutions that fuel business continuity for small and midsize businesses. The company supports more than 1.5 million individuals and small businesses worldwide, ensuring their important data is protected, available and useful. Sales and Marketing Operations teams at Carbonite require analytics from the company’s Salesforce.com platform to accelerate their decision making surrounding everything from lead management to sales strategies. However, the company’s reliance on a cloud platform system to manage integration between their Microsoft SQL Server data warehouse and Salesforce. com, undermined the speed and timeliness of decision making. Jus

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