Case Study

Modernizing Distribution Analytics:

Modernizing Distribution Analytics:

Pages 4 Pages

Modernizing Distribution Analytics: Global Asset Management Company Improves Global Sales and Marketing Decision-Making “ Informatica Intelligent Cloud Services lets us quickly provision the data that our sales and marketing organization needs to make quick decisions based on business strategy.” Vice President of Data and Analytics Global Asset Management Company Goals Solution Results Help fast-growing global distribution organization on their analytics journey to enable more informed sales and marketing decisions Use Informatica Intelligent Cloud Services integration Platform as a Service (iPaaS) to bring customer and financial data from Salesforce and other systems into a cloud data lake Delivers quicker and deeper sales and marketing insights, identifying sales patterns t

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