Capturing Knowledge Requirements and Mapping User Journeys to Deliver an Exceptional Customer Experience

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Boots UK, the UK’s leading pharmacy-led health and beauty retailer, is part of the Retail Pharmacy International Division of Walgreens Boots Alliance, Inc. Capturing knowledge requirements and mapping user journeys to deliver an exceptional customer experience The Challenge Boots was looking to deliver a major upgrade to its web portal (eCommerce channel) to enable a seamless approach to its customer experience both in-store and online. In

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Capturing Knowledge Requirements and Mapping User Journeys to Deliver an Exceptional Customer Experience

Capturing Knowledge Requirements and Mapping User Journeys to Deliver an Exceptional Customer Experience

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