Case Study
Capital One
For more information contact Tammy Greenberg, SVP Business Development, tgreenberg@rab.com Capital One Results Objectives • Capital One’s campaign strategy and brand promise is that Capital One offers customers “MORE.” o More value via free ATM’s, free checking and higher than average checking interest. • In an effort to localize their national branding platform to create more local relevance, Capital One partnered with Katz Marketing Solutions