Canva goes from novice to 9,000 diverse partnerships with the impact.com platform. About Canva Canva is an online drag-and-drop design tool used in 190 countries to easily create and publish professional-looking layouts ranging from social media posts to presentations. And if you want a cool background for your next Zoom call? Canva has you covered. Situation As recently as 2019, Canva’s approach to referral partnerships was informal and low tech. Their primary source of growth was SEO optimization and occasionally reaching out to bloggers, content creators, or site owners who might be willing to host a link. But with the number of Canva fans growing globally, the company knew it was time to harness the momentum in a more formal way. They began to lay out what they would need to

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