Identified 3 new specialist types. With a snapshot of referral volume by specialty, they identified three new specialties to target: OB/GYN, dermatology, and gastroenterology. Improved physician alignment With NPI-level physician profiles, they helped their physician liaisons have data-driven conversations with referring physicians and new specialists. A nonprofit cancer and research center that is one of only 53 National Cancer Institute-designated Comprehensive Cancer Centers, wanted to identify referral patterns for primary care physicians (PCPs) and specialists in their market to have more productive, data-driven conversations with physicians about their referral patterns.

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