Case Study

Canadian Automobile Association (CAA) Case Study

Canadian Automobile Association (CAA) Case Study

Pages 2 Pages

About CAA The Canadian Automobile Association (CAA) is one of the largest consumer-based organizations in Canada, providing peace of mind to over 5.6 million members through 9 automobile Clubs and 140 offices located across the country. CAA also advocates on issues of concern to its Members, including road safety, the environment, mobility, infrastructure and consumer protection. With over 1.9 million Members throughout Ontario, CAA South Central Ontario (CAA SCO) is one of CAA’s automobile Clubs, offering exceptional Emergency Roadside Assistance, complete Automotive and Travel Services, Member Savings and comprehensive Insurance Services. The Business Challenge CAA SCO has an excellent reputation for its Emergency Roadside Assistance, which is available 24 hours a day,

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