CHALLENGE • Male-oriented, blue-collar work has largest shortages in Canada, including trucking and transportation • The Canadian Trucking Alliance estimates the trucking industry will be short as many as 48,000 drivers by 2024 • Industry studies suggest the average age of the Canadian truck driver is 48 • “Some trucking companies have said they are having a hard time filling jobs, as their baby boomer drivers retire faster than they can find younger drivers to replace them.” SOLUTION Canada Cartage launched a new dedicated career site with a new URL that was easy to remember. They focused on showcasing: • Multi-media, including videos featuring employees’ stories • Made search functionality simpler (important for drivers on the road) • Driver Quick Apply (“ Join Us”

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