CHALLENGE Breaking through to passive candidates Low unemployment has made hiring a challenge for everyone. In today’s tough recruiting market, Genuine Parts Company (GPC) needed a better way to keep its talent pool warm and engage candidates. SOLUTION Jobvite Platform GPC’s recruiting team launched its most successful hiring wave to date by leveraging Jobvite Engage, Hire, and Text to streamline the application process and evangelize their mission to transform candidates into applicants. RESUL TS 70% open rate and a dramatic spike in applicants Between an open rate of 70% and a click-through rate of over 30%, GPC effectively increased candidate engagement across the hiring funnel, leading to a wave of applies and new hires. Genuine Parts Company Uses Jobvite to Drive

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