Case Study

Can Good Research Help Make You a Billion Dollars?

Can Good Research Help Make You a Billion Dollars?

COMPREHENSIVE SURVEY & ANALYSIS We conducted 1007 telephone surveys, 905 in San Diego County and 102 in Imperial County. Qualified respondents were limited to current and potential air travelers. We employed random sampling with an average interview length of 18 minutes. Statistical analysis included chi-square automatic interaction detection (CHAID), multiple regression analysis and other techniques. The Crossborder Terminal (CBX) is a unique landbridge at the U.S.-Mexican border. Travelers using Tijuana’s airport (TIJ) are able to quickly and easily enter and exit the United States. For a reasonable fee, passengers avoid soul-crushing lines at the San Ysidro and Otay Mesa ports of entry. Crossing border to hop a plane takes less than 20 minutes. In its first three

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