Case Study

Can Good Research Help Retain Members and Improve Chapters?

Can Good Research Help Retain Members and Improve Chapters?

COMPREHENSIVE SURVEY & ANALYTICS The survey data was analyzed using Chi-square Automatic Interaction Detection (CHAID), multiple regression analysis and other appropriate statistical tests. We then wrote a comprehensive report and presented the findings to ABC’s team. CERC’s analytic team reviewed the data ABC has on its chapters, requested more data, computed a failure likelihood metric, and analyzed the relationship of the chapter characteristics to failure likelihood. Associated Builders and Contractors (ABC) is the national U.S. trade association representing the non-union construction industry. It consists of 70 chapters with 21,000 commercial contractors and construction-related firms among its members. ORGANIZATION PROFILE CHALLENGE Like most associations, ABC d

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