Calor - case study Background Calor is the UK’s leading supplier of liquefied petroleum gas (LPG) and also supply a number of other energy related products and services. A household name, Calor’s market is huge but highly diverse; there are more than 2,500 different applications of LPG alone. Targeting different end users in three markets requires real precision. Objectives With customers ranging from a private individual having a barbecue to some of the largest agricultural companies in the UK, Calor needs to be highly selective in its approach to marketing. This requires data which is not only accurate but also highly comprehensive and flexible enough for successful ad hoc email, postal and telesales campaigns. How we helped Marketscan reviewed Calor’s existing database and identi

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