Call Tracking Delivers Greater Visibility Into Website Calls Challenge Following an aggressive site redesign, ClubCorp recognized the need to measure the volume and nature of calls that were being driven from its website to individual club locations. Since the ClubCorp business model hinges on multiple revenue streams including memberships, weddings, and events, the company wanted to understand the volume of calls being directed to specific departments at each club location. Business Solution ClubCorp turned to DialogTech’s call tracking solution to create greater visibility between their website and inbound calls, assigning 750+ unique, local numbers to the various clubs and revenue centers on the company site. In addition to assigning a tracking number for each club’s main contact

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