Blue Tent Achieves 340% Increase in ROI Using Call Tracking Challenge Blue Tent recognized that clients had a significant blind spot around which of their Internet marketing initiatives were really working. According to Josh Lewis, VP of Marketing, Blue Tent thought they were ignoring an important channel to track marketing success: the phone. Deploying call tracking capabilities would enable Blue Tent clients to better understand the overall success of online marketing campaigns. Business Solution Blue Tent uses DialogTech call tracking to create unique phone numbers and assign those numbers to specific client campaigns. When the client receives a call, it is automatically tracked back to the marketing initiative that generated the call and included in an activity report. This report giv

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