The Client Business Challenge Call to Action with Competitive Intelligence on Bundling of Handset And Wireless Plans One of the top three telecom operators in the US providing fixed line and mobile telephony systems across the country The client needed a solution that would help them: • Better understand the competitive landscape in the mobile services space • Decide how to competitively price a bundled offering of mobile handsets and wireless plans Beyond possible Bundles increased the combined appeal of the products as well as the brand. By bundling, the client was able to retain existing customers and reduce churn. Analyzing the data based on the sales of bundles helped in need-based segmentation of customers, enabling future marketing efforts to be

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