? ? ? | PAGE .1 BACKGROUND Caleres (formerly Brown Shoe Company) is a diverse portfolio of global brands, operating over 1,200 retail stores under the brand name Famous Footwear, and also operates 100 specialty retail stores in the United States, Canada and China under the Naturalizer name. CHALLENGES Caleres needed an analytical solution to help them prioritize development opportunities across the country. They had reached a point where store development needed to aggressively address market voids and the changing demographics in their customer base. Existing analytical tools available to them were not designed to address the complexities that they faced. SOLUTION Caleres had not built a site model in many years to support the execution and creation of successful indivi

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